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The Strategy of Content Marketing Week 4 Peer-graded Assignment: Using the Strategic Types of Content

 Assignment: Using the Strategic Types of Content For this assignment, I have chosen a blog post incorporating all four types of content: Attraction, Authority, Affinity, and Action. You will find it below, after my online F2P persona (the one that I have used in the previous assignment). For this bog post, I will be referring to the game, that is published by Valve and already exists for a long time in the market – Team Fortress 2  Below you will find my assignment – it is a blog post dedicated to my potential audience, identified in a previous assignment. However, before that – this is my persona: Online game persona Persona Photo Gender: male Country: USA/Canada, both big cities and small villages Age: 18-40 Equipment: PC or laptop good enough to run our game, fast Internet Based on a gathered information and conducted interviews and data analysis of previous marketing campaigns and acquisition funnel we can predict that our persona is an ambitious male that like challenges...
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The Strategy of Content Marketing Week 3 Peer-graded Assignment Answers

Peer-graded Assignment: Creating an Empathy and Experience Map  EMPATHY & EXPERIENCE MAP WORKSHEET: Food and travel blog Our customers (user’s/clients) need a better way to:  Learn about the food culture of different countries through recipes  Find valuable information to plan their own travel itineraries. Because:  They are looking for easy, interesting new recipes on the internet.  Because they are looking for accurate information and inspiration to organize their travels Customer Avatar Gender: Women Age: 25-40 Household income: Upper, upper middle. Hobbies: She likes to cook, she travels, and she likes to experience culinary tourism. Marital status: Many of them are married with children. Geographical location: Europe, South America, Asia, U.S.A Other observations: She is a consumer of organic products, she speaks English, she likes to organize her travels, and she likes food styling. Empathy Map Thinking: • I wish they had videos to understand the process better. • I t...

Managing the Company of the Future Peer-graded Assignment: Final assignment

Managing the Company of the Future Peer-graded Assignment: Final assignment 1. Project Title Ans : Value Case Study  2. Using the language of this course, how would you describe the way activities are coordinated in Valve? Please provide some examples. (Maximum word count: 100 words) Ans : The coordination of activities within Valve is based on emergence. The teams organize activities in a self-organizing way with a limited number of hierarchical structures. Valve has not implemented classical elements of a bureaucratic organization such as job descriptions or time recording. This set-up supports the organization of activities by mutual adjustment. Individuals of the organization act in a combination of their own best interests and decisions of other members of the organization in self-selected teams. This decision-making process is a good example for companies with a distinct focus on emergence. PLEASE SUBSCRIBE SOLUTION WORLD CHANNEL : https://www.youtube.com/channel/UCwBWscBk...

Cognitive biases Week 2 Assignment

  Week 2 Assignment  Your friend (or client) comes to you with a list of companies they believe are worth adding to their portfolio. However, you notice something about this list: you have seen almost all of these company names in your favorite local financial media in the recent past. What are the two cognitive biases your friend (or client) appears to be affected by? What is the definition of each of these two biases? What are the three pieces of advice you would give your friend (or client) to avoid these two biases? Every year, the U.S. Army must select from an applicant pool in the hundreds of thousands to meet annual enlistment targets, currently numbering in the tens of thousands of new soldiers. A critical component of the selection process for enlisted service members is the formal assessments administered to applicants to determine their performance potential. Attrition for the U.S. military is hugely expensive. Every recruit that does not make it through basic train...
  Innovation for Entrepreneurs: From Idea to Marketplace Quiz Week 1 Quiz Answer Question 1 What is the Value Proposition that your company or organization offers to solve customer problems and satisfy their needs? Your response should address value proposition items to include a distinct mix of elements catering to a customer segment’s needs. Values may be quantitative, such as price or speed of service, or qualitative, such as design or customer experience. Please respond with one paragraph. Answer for Question 1 Value proposition describes the bundle of products or services that create value for a specific customer segment. Examples are such as what value do we deliver to the customer? Which customer needs are we satisfying? And, what are we offering to each customer segment? Value propositions exist in quantitative and qualitative areas. Quantitative areas include price, cost reduction, risk reduction, convenience and usability. Qualitative areas include newness, performance, d...