The Strategy of Content Marketing Week 4 Peer-graded Assignment: Using the Strategic Types of Content

 Assignment: Using the Strategic Types of Content

For this assignment, I have chosen a blog post incorporating all four types of content:

Attraction, Authority, Affinity, and Action. You will find it below, after my online F2P

persona (the one that I have used in the previous assignment). For this bog post, I will be

referring to the game, that is published by Valve and already exists for a long time in the

market – Team Fortress 2 

Below you will find my assignment – it is a blog post dedicated to my potential audience,

identified in a previous assignment. However, before that – this is my persona:

Online game persona

Persona Photo

Gender: male

Country: USA/Canada, both big cities and

small villages

Age: 18-40

Equipment: PC or laptop good enough to

run our game, fast Internet

Based on a gathered information and conducted interviews and data analysis of previous

marketing campaigns and acquisition funnel we can predict that our persona is an ambitious

male that like challenges, socializing in-games and earning rewards in game.

Goals and motivations:

• to be a better player and win matches thanks to his reflect and skills

• to achieve new levels, characters and item thanks to an effort he puts into the game

• to be better than his friends in the game

• to spend some time at home, relaxing with his favorite game

• to be the leader of the team and take pride from this

Sales objections:

• you might have to invest a lot of money to win games

• Will a lot of time spending in this game worth?

• He is not sure if the items that he will buy in-game would be worth buying and if he will be

using them

This is an article that I would publish on official game website and use to boost traffic to the

main page from my online campaigns. It would be dedicated for user acquisition –

answering their main questions, educating them and encouraging them to take action (CTA

button to download the game below the article).

Five reasons, why it is the best time to play Team Fortress 2 Now

Team Fortress 2 is already a legendary game – released in 2007 year it is an energetic

community for new and experienced players from all over the world. In addition, thanks

to unique graphic design – even a low-tier laptop can run it. Still not sure, if you should

play it? Here are the five reasons, why you should download it now (and yes, it is free).

1. There is no I in a team –

The gameplay requires you to play with other in a team. Most of the online games does

not really require you to co-work in a team. Everyone goes its own way and do not

support others in the team. It will not do in Team Fortress. Whether you are trying to steal

Intel package from the enemy’s base (you need support) or try to push cart on the wheels

(the more people the better) – it is always a team effort.

Link to the gameplay: https://www.youtube.com/watch?v=oi366cUwZaY

It also means that you will get other players support if you ask for some tips and usually

there will be a medic who suddenly will save you in a last second before dying or a sniper

will kill a spy who was just going to stab you in a back.

2. Characters/ classes in game are crazily unique (in a good way)

There are nine classes (or rather heroes) that you can pick for a fight. Each one of them has

unique skills, weapons and great dialogues line (mumbling pyro loving fire, crazy medic

with a German accent etc.). It also means that if you prefer to walk in the shadows as a spy

and sabotage second team – you are more than welcome. Alternatively, maybe you prefer

big guns and dealing damage – than heavy is for you. Do you want to be a key part of the

team and support others? Medic is a person everyone loves (apart from the enemies).

The key factor of the success of Team Fortress 2 was always that – this unique combination

of characters, so that games never gets boring. In addition, you know what is great too.

Short clips introducing each character: