COURSEARY

 Assignment: Using the Strategic Types of Content For this assignment, I have chosen a blog post incorporating all four types of content: Attraction, Authority, Affinity, and Action. You will find it below, after my online F2P persona (the one that I have used in the previous assignment). For this bog post, I will be referring to the game, that is published by Valve and already exists for a long time in the market – Team Fortress 2  Below you will find my assignment – it is a blog post dedicated to my potential audience, identified in a previous assignment. However, before that – this is my persona: Online game persona Persona Photo Gender: male Country: USA/Canada, both big cities and small villages Age: 18-40 Equipment: PC or laptop good enough to run our game, fast Internet Based on a gathered information and conducted interviews and data analysis of previous marketing campaigns and acquisition funnel we can predict that our persona is an ambitious male that like challenges...

Peer-graded Assignment: Creating an Empathy and Experience Map  EMPATHY & EXPERIENCE MAP WORKSHEET: Food and travel blog Our customers (user’s/clients) need a better way to:  Learn about the food culture of different countries through recipes  Find valuable information to plan their own travel itineraries. Because:  They are looking for easy, interesting new recipes on the internet.  Because they are looking for accurate information and inspiration to organize their travels Customer Avatar Gender: Women Age: 25-40 Household income: Upper, upper middle. Hobbies: She likes to cook, she travels, and she likes to experience culinary tourism. Marital status: Many of them are married with children. Geographical location: Europe, South America, Asia, U.S.A Other observations: She is a consumer of organic products, she speaks English, she likes to organize her travels, and she likes food styling. Empathy Map Thinking: • I wish they had videos to understand the process better. • I t...